EarthSky releases whitepaper on science brand equity: “Good for science, business, society”

EarthSky has coined a new phrase that many believe will be good for science – and good for business – and good for society at large. The phrase is science brand equity.

In a whitepaper on this concept – co-authored with Google and released today – EarthSky proposes that an organization’s scientific work should be considered a tangible piece of equity. Your science has a measurable value rather than being simply a component or cost.

Read the whitepaper – or listen to a podcast on this subject – here.

EarthSky will present this new concept at the Sustainable Brands conference, June 7-10 in Monterey, CA. Cisco, OgilvyEarth, the Monterey Bay Aquarium, and Johnson & Johnson will be there to discuss the concept as part of EarthSky’s panel.

The EarthSky Promise: To bring the ideas, strategies and research results of scientists to people around the world, with the goal of illuminating pathways to a sustainable future.

June 2, 2010

Like what you read?
Subscribe and receive daily news delivered to your inbox.

Your email address will only be used for EarthSky content. Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More from 

Editors of EarthSky

View All