EarthSky consolidates brand, prepares for coming decade of growth

The EarthSky Board of Directors today announced a consolidation of its 20-year-old brand.

The EarthSky brand launched in 1991 with the popular “Earth & Sky” radio series. Over the years, that name gradually evolved to “EarthSky, a clear voice for science.” Now the name EarthSky has become official.

“As the years passed, people spontaneously began calling us EarthSky,” said Ryan Britton, EarthSky managing partner. “It’s a better reflection of our mission, which is in part to show connections between things – for example, the connection between our planet with the sky above, and of human beings to Earth itself.

“What’s more, EarthSky itself has been undergoing a process of transformation in recent years. In 2005, we moved from radio roots to become a digital media company on multiple technology platforms. We changed the name of our parent company to EarthSky Communications in 2006. We began labeling our other media properties in English and Spanish with the EarthSky brand. Last to make the transition has been the original radio series, and now, in 2010, it has become EarthSky as well.

“This brand suits us,” he added, “and with the strength of our products on the web, we were glad to eliminate that ampersand!”

Via its audio and video properties distributed on both new and traditional media, EarthSky – a clear voice for science – presents the voices of scientists to a wide global audience. EarthSky products are heard 15 million times daily across the globe in English and Spanish.

The EarthSky Promise: To bring the ideas, strategies and research results of scientists to people around the world, with the goal of illuminating pathways to a sustainable future.