Do we really use only a small portion of our brains? You don't use all your brain at once, but over the course of days your entire brain does get used.
In a whitepaper on science brand equity - co-authored with Google - EarthSky proposes that an organization’s scientific work should be considered to have tangible value, rather than just a cost.
We propose that an organization’s scientific work be considered to have tangible value, rather than just a cost. We call this value "science brand equity."
ESA’s CryoSat-2 is designed to collect new insights into the role of ice. Our April 20th mission plan was to underfly the satellite over the Arctic Sea Ice.
The EarthSky team has a blast bringing you daily updates on your cosmos and world. We love your photos and welcome your news tips. Earth, Space, Sun, Human, Tonight. Since 1994.