EarthSky broadcast numbers continue to rise

EarthSky Communications, Inc announced today that its science podcasts – which bring the voices of scientists directly to people around the world – increased their reach in the third quarter of 2008 from 12 million to 13 million ‘impressions’ per day. This number indicates how many times per day people hear EarthSky science podcasts.

Among new North American outlets are two major broadcast networks. Earth & Sky’s 90-second podcasts can now be heard twice a day across the state of Georgia on Georgia Public Broadcasting’s 24 broadcast affiliates and translators. Information Radio Ottawa, a Canadian radio service, will run both 60- and 90-second radio podcasts every hour of the day.

EarthSky is also pleased to reach new listeners in Australia, and the major American markets of Washington DC, New York City, and Phoenix, Arizona, among others. Cielo y Tierra, EarthSky’s Spanish-language program, is now featured in Voice of America’s Andean region.

In addition, CelleCast will allow consumers to program EarthSky podcasts into their cellphones, landlines, and the web for on-demand listening.

“Our mission is to be a clear voice for science,” said Deborah Byrd, president and founder of EarthSky Communications. “We’re excited to bring the voices of scientists – speaking out on science issues – to new audiences.”

The EarthSky Promise: To bring the ideas, strategies and research results of scientists to people around the world, with the goal of illuminating pathways to a sustainable future.