EarthSky // Press Released Jun 02, 2010

EarthSky releases whitepaper on science brand equity: “Good for science, business, society”

EarthSky has coined a new phrase that many believe will be good for science – and good for business – and good for society at large. The phrase is science brand equity.

In a whitepaper on this concept – co-authored with Google and released today – EarthSky proposes that an organization’s scientific work should be considered a tangible piece of equity. Your science has a measurable value rather than being simply a component or cost.

Read the whitepaper – or listen to a podcast on this subject – here.

EarthSky will present this new concept at the Sustainable Brands conference, June 7-10 in Monterey, CA. Cisco, OgilvyEarth, the Monterey Bay Aquarium, and Johnson & Johnson will be there to discuss the concept as part of EarthSky’s panel.

The EarthSky Promise: To bring the ideas, strategies and research results of scientists to people around the world, with the goal of illuminating pathways to a sustainable future.