Need cheap renewable energy? Don’t look at me, says Google

The Internet giant Google has abandoned ambitious plans to make renewable energy cheaper than coal.

Google, Inc. has abandoned plans to make cheap, renewable energy, according to an official Google blog post from yesterday afternoon (November 22, 2011) titled More Spring Cleaning Out of Season. Read Google’s blog post here.

Seven projects are being ended now or in the near future, according to yesterday’s blog post. They include the ambitious RE

To recap, we’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward. Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience.

Personally I already find the Google experience beautiful (but then I love words), so I’m excited to hear this. Apparently Chief Executive Larry Page – who took over in April 2011 – wants to focus the Internet giant on fewer efforts, according to a story from Reuters last night. Reuters said this announcement represents the third so-called “spring cleaning” that Google has made since Google co-founder Page took the reins.

This video explains some of what Google wanted to do with RE<C, before yesterday’s announcement:

Google said that it believed other institutions were better positioned to take its renewable energy efforts “to the next level.”

More from Reuters: Google quits plans to make cheap renewable energy

Deborah Byrd

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