I first learned about the "Lady in the Moon" 25 years ago from Bob Berman's excellent publication "Secrets of the Night Sky". He cautioned that once you recognize her, it's impossible NOT to see her! And it's true. You will see her everytime you look at the near-full Moon.
The Seas of Serenity and Tranquility are her hair-do. Tycho is her necklace.
Forgive the crude drawing!