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Menekse Gencer founded mPay Connect, a consulting service for clients seeking to launch mobile payments. Her consulting service advises financial institutions, mobile network operators, and third party platforms on market assessment, go-to-market strategy, product design, business development, and implementation. Her market expertise extends from North America to emerging markets such as Bangladesh, Jamaica, and sub-Saharan Africa. Prior to founding mPay Connect, Menekse led PayPal Mobile’s Business Development efforts in North America for two years during which time she closed PayPal’s first mobile network operator deal to launch PayPal Send Money on Sprint’s mobile wallet. She also led all aspects of PayPal Mobile Checkout’s pilot. Gencer has an MBA from Wharton and a BA in Economics from Harvard University. She has been featured on the cover of Fortune Small Business Magazine for her innovative startup. She is the founder of the Mobile Payments Series(TM) initiative which hosts panel discussions and networking events for professionals in the mobile money industry and provides an online forum for mobile payments discussions with her LinkedIn Group: Mobile Payments Series – mPay Connect. She is a recognized expert in this field and has lectured on mobile money at events for Harvard Business School, Wharton MBA, Haas, Stanford, and Columbia Business School as well as mobile money conferences globally.