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Earthsky

Private: EarthSky launches Spanish radio series

September 24, 2007 - Uncategorized

h1. Launch date September 24, 2007. Goal to inspire Hispanic youth to science careers.

“Listen to 5 sample shows (This is a title)”:http://earthsky.org/extra/50608/spanish

Responding to evidence that Hispanics are underrepresented in science careers in the United States, EarthSky Communications – a clear voice for science on radio and Internet – requested and has now received a major grant from the National Science Foundation (NSF) to produce 600 science radio spots in Spanish over the next three years.

At this writing, 60 U.S. Spanish radio stations have signed on to carry the science radio spots, which will begin broadcasting on September 24. More stations are signing on daily.

This new science radio series in Spanish is _Cielo y Tierra_ – “la clara voz de la ciencia”. It is a sister program to the popular, internationally syndicated _Earth & Sky_ radio series, whose science spots can be heard 9 million times daily on 1,600 radio stations around the world. The new one-minute _Cielo y Tierra_ radio spots feature the latest science news, and answer people’s science questions, in Spanish.

Hispanic scientists and civic leaders across the U.S. have endorsed the new radio series. Nobel Prize winner Mario J. Molina (1995, Chemistry), said, _”Congratulations to EarthSky Communications and the National Science Foundation for collaborating to produce a Spanish science radio show and website that will undoubtedly become a very valuable educational resource for promoting science knowledge within our Hispanic community.”_

Antonio Villaraigosa, mayor of Los Angeles, said, _”In an age where we work to narrow the achievement gap, Cielo y Tierra makes science available and approachable to Spanish speakers. To succeed in this new century and stay at the leading edge of innovation, we must ensure that everyone has the opportunity and encouragement to pursue science and engineering. Cielo y Tierrapresents science in a refreshing, newly accessible way to the Spanish-speaking community.”_

U.S. Congressman Ciro Rodriguez of Texas added, _”I congratulate the launch of Cielo y Tierra, a much-needed Spanish-language science series and commendable step in science education. The engaging programming will encourage our youth to become more involved in the ever-evolving sciences and to pursue careers in fields in which Hispanics are underrepresented.”_

EarthSky Communications is producing _Cielo y Tierra_ in cooperation with the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS), and the Society of Mexican American Engineers and Scientists (MAES). All radio spots in the new series will be based on original interviews with scientists, and these two organizations are helping the series to connect with Hispanic scientists in the U.S. and around the world.

According to the 2006 Science and Engineering Indicators from the National Science Foundation, Hispanics fall behind other minorities in choosing science as a career. An estimated 44.3 million Hispanics live in the United States, making up 15% of the U.S. population. But, according to the NSF report, only 3.2% of the science workforce is Hispanic.

“_Cielo y Tierra_ will feature interviews with Hispanic scientists with the goal of inspiring youth to choose science as a career,” said Erika Montero of EarthSky Communications, Inc.

Montero, who is the project manager for the new series, added, “_Cielo y Tierra_ will answer people’s science questions and provide a consistent source of the most important science news of the 21st century to Spanish-language radio stations and their listeners.”

A community-based Website for _Cielo y Tierra_ will launch in early 2008. Like the _Earth & Sky_ website at http://earthsky.org/, it will feature science news, blogs and daily sky information – all in Spanish.

_Cielo y Tierra_ is a product of EarthSky Communications, Inc., a science media company that delivers up-to-date, accurate and compelling science content around the world via audio and digital media. EarthSky’s best known product is the _Earth & Sky_ radio series, which debuted on September 30, 1991 and has provided uninterrupted science information on radio every day since then. Today, the _Earth & Sky_ radio series is one of the biggest, longest-running and best-established science radio shows in the world.

h3. “Listen to 5 sample shows (This is a title)”:http://earthsky.org/extra/50608/spanish

*Contact:*
Erika C. Montero
EarthSky Communications, Inc.
“emontero@earthsky.org”:mailto:emontero@earthsky.org
(512) 477-4441
(512) 477-4474 fax

Written by Lindsay Patterson

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