• 4 times more likely to be opinion leaders than average audience
• 90% recalled sponsors from multiple choice list
• 2 out of 3 take action based on what they hear on EarthSky
• 34% in North America, 66% international
• 62% college-educated or higher
• 33% earn $100K+, mean income is $90K
• 24% aged 18-34, 44% aged 35-54

Demographic information referenced by: Multimedia Research, Inc. studies on Earth & Sky radio series listeners and NPR listeners for 2008 (“Profile 2008: National Public Radio Station Audiences,” published by NPR Audience and Corporate Research). Additional demographic and psychographic information available by contacting EarthSky.